Hello. We're shopping enthusiasts, & lovers of product.
We discover, vet & curate products that are worth your time & money.
Souk has one simple mission: Help you find the most delightful, useful, unique, and mindful products from brands we love.
A small but dedicated team of humans sift through the vast expanse of the online marketplace — driven by broken algorithms — to find what deserves your attention & money.
More than just a shopping guide, we want Souk to become a community of discoverers — Our goal is to build a platform that thrives on trust, great taste, and shared enthusiasm for conscious shopping.
HOW WE work
We are driven by curiousity and a deep love for unique brands - and are committed to transperancy. We scour the internet to find products we love—from brands we trust. We look for things that stand out for their distinctive design, quality and mindfulness. We recommend these finds on the Souk website and in our newsletters—and tell you exactly why we like them. Like any friend would do.
HELP US BUILD A better SOUK:
As with all things splainer, we build in the open—with you as our co-creator. We need you to thrive and grow.
Here are some ways to help:
Shop via our links. It’s the easiest way to support our work.
Join our community. Get our top picks, special invites, and a free sub to our culture zine, ‘The Advisory.’ Sign up here!
Share your love. A good word from you makes a world of difference. Share links and wishlists, forward our newsletters, annoy friends & fam by telling them how awesome we are:) Please!
Help us find the good stuff.Spot a brand or product we should know about? Let us know: dearsouk@splainer.in
Help us do better.What’s working? What’s not? What are we missing? Write to us at dearsouk@splainer.in
And, of course, keep coming back!
Talk to us !
Offer suggestions, complaints,
or just say hi!
We'd love to hear from you.
Reach out at dearsouk@splainer.in
Join our community !
shareable wishlists, score special
invites and a free sub to our culture
zine, 'The Advisory'. Sign Up Here!
© 2025 Splainer