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A khatti meethi Jamun barfi made with jamun, cashews, and almonds by India’s coolest mithai brand.
Pistabarfi is a Mumbai-based, design-forward Indian mithai brand that was founded by brothers Harshit and Tanay Agrawal in 2021 to save their family’s 55-year-old traditional sweet shop, Janta Dairy, from shutting down due to the pandemic.
Their grandfather started a humble sweet shop in Mumbai back in 1968, which was later managed by their father. When the COVID-19 pandemic crippled the business and forced the shop to close, Harshit and Tanay stepped in to transform it into a modern, direct-to-consumer cloud kitchen.
The brothers realized that traditional Indian sweets are rarely bought for personal, single-serving cravings and made mithai more accessible (and cool) by repackaging classic sweets.
We absolutely ove their packaging, from Mysore Pak in a sleek, easy-open cans, Kaju Katli shaped like chocolate bars, and Aam Papad packaged in strips like bubble gum!
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