Offer suggestions, complaints,
or just say hi!
We'd love to hear from you.
Reach out at dearsouk@splainer.in
Join our community !
© 2025 Splainer
We kept coming back to it—maybe it’s the rhino, maybe it’s the quote.
The old-school illustration, the serious expression, the famously over-quoted Nietzsche line—it shouldn’t work, but somehow it does. It’s a little grim, a little funny, and completely deadpan. Not the kind of mug you pick up for motivation. More like the one you reach for when you’ve got a lot to get through and want something that gets it.
Perfect for:
Someone who’s powered by caffeine, sarcasm, and a low-key sense of resilience.
We are driven by curiosity, and a deep love for product, and are committed to transparency. We scour the internet to find products we love—from brands we trust. We look for things that stand out for their distinctive design, quality and mindfulness. We recommend these finds on the Souk website and in our newsletters—and tell you exactly why we like them. Like any friend would do.
If you're new to this, here's the deal — when you buy something through a link on Souk, we may earn a percentage of the sale, but it is at no extra cost to you. This allows us to remain independent and focused on curating only what we genuinely love. Any ad or sponsored post will be clearly labelled as such — there are no secret product placements on Souk! Each time you use our links to buy something, it supports our team's hard work as your trusted shopping buddy.
The Collective
Klay List
House of Ekam
Canine India
Cumin Co