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The kind of toy that somehow ends up in every family photo.
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We have a soft spot for toys like this—quiet, familiar, and instantly part of the crew. Jodei the elephant is knitted from cotton, gently stuffed, and just the right size to be carried around by tiny hands. She’s part of a wider animal gang (we’re partial to the dino, too), and the muted colours mean you won’t feel the need to tidy her away every time guests come over.
Perfect For:
When you want to gift something that’s not just adorable, but also made to be loved.
We are driven by curiosity, and a deep love for product, and are committed to transparency. We scour the internet to find products we love—from brands we trust. We look for things that stand out for their distinctive design, quality and mindfulness. We recommend these finds on the Souk website and in our newsletters—and tell you exactly why we like them. Like any friend would do.
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