We’ve been seeing the Kodak CHARMERA keychain camera all over our Instagram, and like most shoppers who are chronically online, we’re intrigued. It sits right at the intersection of three things the internet currently can’t get enough of: retro, low-fi aesthetics, blind-box unboxing culture, and a small rebellion against overly perfect smartphone photos. It’s ridiculously tiny, oddly adorable, and truly, a collectible, meant more for vibes and experimentation than for pixel-peeping. By most accounts, the video quality is firmly lo-fi, the screen is tiny, and you’ll need to add your own microSD card. But that’s also kind of the point: this is about leaning into imperfect, physical-feeling memories over pristine, AI-smoothed ones. Consider this our official petition to bring back physical media and slightly chaotic documentation of life.