We weren’t sure if this would live up to the hype, but after one sprinkle—we got it. It’s savoury, garlicky, and just the right amount of salty, with that sesame crunch that makes even plain toast feel clever. We’ve used it on cream cheese bagels (obviously), but also on fried eggs, sautéed veggies, khichdi, and even instant noodles. It’s one of those things you start reaching for automatically—like the seasoning equivalent of muscle memory.

Perfect For:
Adding flavour to whatever’s in front of you—whether it’s a bagel, boiled egg, or last night’s leftovers.